You have an idea and a hypothesis — but no evidence.
Key signals
- You describe the problem in your words, not your users’.
- The target segment is still “everyone who…”.
- There’s a roadmap, but nothing on it has been tested.
Decision ahead
Is this problem worth committing budget to at all?
Problem Validation Sprint
What you'll leave with
- Evidence of real demand, from real users
- The segment with the most urgent pain
- A go / no-go call you can defend
- MVP scope grounded in what you tested




before committing time, capital, and resources to growth
based on market evidence








