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Fast-Track to Market Momentum

Test, launch, and gain
early adopters in months.

In 8–10 weeks we validate demand through 10–20 deep interviews, live pilots, and adoption funnels. In 4–6 months we build a lean MVP and soft launch with 50–100 early users — keeping burn efficient and your next steps clear.

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  • Validation

  • MVP Development

Prove your solution with real users.

Validate market demand & seize growth opportunities.

Know exact costs for build & launch.

Run pilots in 30–90 days

Gain 50–100 early adopters

Keep burn multiple efficient (<4)

Product Acceleration

Market Validation Sprint

From idea to MVP without overspending – making sure your first version actually clicks with real users. We test for desirability, technical feasibility, and commercial viability – all before you start building.

Duration: 8-10 weeks
Team size: 2.5 FTE
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Solution Validation

We dive deep to map your riskiest assumptions, tying each to measurable KPIs. Then, we rigorously test demand, validate willingness to pay, and uncover the true market size directly with real users.

Risk & assumption map
Tangible Prototype
Validation report

Market Access

Get early traction fast. We build your first customer funnel through a landing page and compelling demo, helping you engage partners, generate leads, and capture adoption signals. Gain insights to adapt quickly and prep for fundraising.

Landing page
Product demo
Lead funnels

Execution Roadmap

Turn insights into a clear go/no-go decision and a 6-12 month strategic plan. You’ll see precise costs, timelines, and ROI, avoiding wasted spend and building a strong narrative for your next round.

Go/No-Go decision framework
6-12 month implementation roadmap

CASE STUDY

De-risking assumptions, proving demand, and executing with a defined MVP scope.

Product Acceleration

MVP Build & Launch

In just 4–6 months, we turn your validated concept into a market-ready MVP. Get it in front of early adopters, gain real traction, and build a strong case for fundraising.

Duration: 4-5 months
Team size: 4 FTE
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Concept & MVP Development

We test feature hypotheses and define your core UX, UI, and tech stack – producing a lean MVP, built fast, with minimal adjustments, and driven by real customer feedback.

Lean MVP
Early user tests

Soft Launch & Early Adoption

We soft launch under a pseudonym with 50–100 beta users in your target market. This allows controlled testing without brand exposure and gives you solid data to refine your product & sales approach.

Protected Beta Release
Usage Analytics
Feedback Reports

Hard Launch or Iteration

Armed with market feedback, you’ll know whether to scale, adapt, or even stop. That data-driven clarity means you only invest in products with proven traction and growth potential.

Scaling Roadmap

CASE STUDY

De-risking assumptions, proving demand, and executing with a defined MVP scope.

1:1 strategy call

Curious What It Really Takes to Launch?

Backed by 100+ founders from EU & US

Get clarity before you commit: validate real demand, design the right MVP, and plan your first go-to-market moves with confidence. Book a call to define your launch path.

Book a strategy call

FREQUENTLY ASKED QUESTIONS

Founders’ Questions Answered

What is a Market Validation Sprint and what do I get at the end?

What is a Market Validation Sprint and what do I get at the end?

A Market Validation Sprint is an 8–10 week program that proves whether your startup idea has real demand before you invest in building. You’ll get:

  • 10–20 deep interviews with potential users.

  • Live pilots and adoption funnels to track real behavior.

  • Clear go/no-go decision with precise next steps.

  • Strategic roadmap showing costs, timelines, and ROI.

 

How long does a Market Validation Sprint take and what’s my role as a founder?

How long does a Market Validation Sprint take and what’s my role as a founder?

Most sprints run for 8–10 weeks. Your involvement is focused and efficient:

  • Weekly check-ins to align on results and decisions.

  • Review of insights from interviews and pilots.

  • Minimal operational lift — we handle test design, landing pages, and analytics.

How do you validate market demand and willingness to pay?

How do you validate market demand and willingness to pay?

We rely on real signals instead of assumptions. Validation combines:

 

  • Problem & solution interviews to uncover user pain.

  • Price tests & demo funnels to measure intent.

  • Pilot programs with early adopters.

  • Conversion data from landing pages and ads.

What happens if validation is negative or inconclusive?

What happens if validation is negative or inconclusive?

We don’t see “failure” as wasted effort — it saves capital. If demand is weak, we provide:

  • Pivot recommendations to refine audience or value proposition.

  • Options to pause development until stronger signals appear.

  • Alternative experiments to re-test assumptions before spending more.

 

How long does it take to build an MVP with Zade and who’s on the team?

How long does it take to build an MVP with Zade and who’s on the team?

Most MVPs launch within 4–5 months with a dedicated team. You get:

  • 4 full-time equivalents (FTEs) across product, design, and engineering.

  • Defined MVP scope based on validation data.

  • 4–6 months timeline for complex builds (AI/FinTech integrations).

 

What does a soft launch include and why launch under a pseudonym?

What does a soft launch include and why launch under a pseudonym?

We launch your MVP to a small, controlled audience to minimize risk and maximize learning:

  • 50–100 beta users in your target market.

  • Brand protection through pseudonym launches.

  • Adoption data & feedback loops before public release.

 

How do you keep burn efficient during MVP development?

How do you keep burn efficient during MVP development?

We design the build to protect your runway and maximize ROI:

  • Lean scope focused on must-have features.

  • Cost-per-learning tracking to ensure efficiency.

  • Burn multiple under 4, aligned with investor expectations.

 

How does Zade help with fundraising and investor readiness?

How does Zade help with fundraising and investor readiness?

Every sprint is designed to build investor confidence. We provide:

  • Pitch deck refinement with traction data and visuals.

  • Clear financial and technical roadmap (costs, timeline, go/no-go).

  • Early traction stories from pilots, funnels, and beta users.

  • Narratives that resonate with VCs and angels, backed by proof.

 

What is a Market Validation Sprint and what do I get at the end?

A Market Validation Sprint is an 8–10 week program that proves whether your startup idea has real demand before you invest in building. You’ll get:

  • 10–20 deep interviews with potential users.

  • Live pilots and adoption funnels to track real behavior.

  • Clear go/no-go decision with precise next steps.

  • Strategic roadmap showing costs, timelines, and ROI.

 

How long does a Market Validation Sprint take and what’s my role as a founder?

Most sprints run for 8–10 weeks. Your involvement is focused and efficient:

  • Weekly check-ins to align on results and decisions.

  • Review of insights from interviews and pilots.

  • Minimal operational lift — we handle test design, landing pages, and analytics.

How do you validate market demand and willingness to pay?

We rely on real signals instead of assumptions. Validation combines:

 

  • Problem & solution interviews to uncover user pain.

  • Price tests & demo funnels to measure intent.

  • Pilot programs with early adopters.

  • Conversion data from landing pages and ads.

What happens if validation is negative or inconclusive?

We don’t see “failure” as wasted effort — it saves capital. If demand is weak, we provide:

  • Pivot recommendations to refine audience or value proposition.

  • Options to pause development until stronger signals appear.

  • Alternative experiments to re-test assumptions before spending more.

 

How long does it take to build an MVP with Zade and who’s on the team?

Most MVPs launch within 4–5 months with a dedicated team. You get:

  • 4 full-time equivalents (FTEs) across product, design, and engineering.

  • Defined MVP scope based on validation data.

  • 4–6 months timeline for complex builds (AI/FinTech integrations).

 

What does a soft launch include and why launch under a pseudonym?

We launch your MVP to a small, controlled audience to minimize risk and maximize learning:

  • 50–100 beta users in your target market.

  • Brand protection through pseudonym launches.

  • Adoption data & feedback loops before public release.

 

How do you keep burn efficient during MVP development?

We design the build to protect your runway and maximize ROI:

  • Lean scope focused on must-have features.

  • Cost-per-learning tracking to ensure efficiency.

  • Burn multiple under 4, aligned with investor expectations.

 

How does Zade help with fundraising and investor readiness?

Every sprint is designed to build investor confidence. We provide:

  • Pitch deck refinement with traction data and visuals.

  • Clear financial and technical roadmap (costs, timeline, go/no-go).

  • Early traction stories from pilots, funnels, and beta users.

  • Narratives that resonate with VCs and angels, backed by proof.

 

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