

Defined value proposition and built a prototype to enhance product focus
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Outcomes
Clarified the product’s value to users with the Value Proposition Canvas, giving the team a clear direction.
Built a clickable prototype with user flows, making it easy to test and refine the concept.
Aligned the team’s goals with the product vision and delivered the project within the agreed timeline.
Context Overview
Apps4Business is a platform that helps C-level employees manage projects, set goals, and create personalized development plans with AI-powered recommendations. They struggled to define a clear competitive advantage and value proposition, which made it difficult to build a focused, user-centric product.
We started by using a Value Proposition Canvas to clarify the product’s benefits for end users. Once this foundation was set, we transitioned to concept design, creating user flows and a clickable prototype. This allowed for effective testing and refinement, aligning the product vision with user needs and streamlining the development process.



Launch Fast, Fundraise Easier
Partner with Zade to bring your vision to life. Here’s how we can help you:
- Get to Market Faster then Your Competitor.
- Save costs while accelerating your go-to-market journey.
- Impress investors with a polished prototype and a strong go-to-market strategy, making it easier to secure funding.
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