Defined value proposition and built a prototype to enhance product focus

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Outcomes

Clarified the product’s value to users with the Value Proposition Canvas, giving the team a clear direction.

Built a clickable prototype with user flows, making it easy to test and refine the concept.

Aligned the team’s goals with the product vision and delivered the project within the agreed timeline.

Context Overview

Apps4Business is a platform that helps C-level employees manage projects, set goals, and create personalized development plans with AI-powered recommendations. They struggled to define a clear competitive advantage and value proposition, which made it difficult to build a focused, user-centric product.

We started by using a Value Proposition Canvas to clarify the product’s benefits for end users. Once this foundation was set, we transitioned to concept design, creating user flows and a clickable prototype. This allowed for effective testing and refinement, aligning the product vision with user needs and streamlining the development process.

About project:

Apps4Business is a platform that helps C-level employees manage projects, set goals, and create personalized development plans powered by AI. The team struggled to define their value proposition and competitive advantage, which made it challenging to create a user-focused product and align development efforts effectively.

Industries:

AI Solutions, Goal and Team Management Software

Key services used:

Concept Design

Concept & Idea Validation

Product Demo

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    • MVP Development
    • Prototype Creation
    • Go-to-Market Strategy
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