Engaging Design Achieves 80% Active User Interaction
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Outcomes
Streamlined operations, reducing manual work
Increased user engagement to 80% through gamified, user-friendly features
Simplified navigation for users aged 45+ new to financial tools
Context overview
Investudio is an investment platform that offers tailored solutions for individual investors and professionals.
They faced challenges with inefficient manual processes for managing client portfolios and a complicated interface that made it difficult for users, especially those aged 45+ with little experience in financial tools, to navigate and engage with the platform. This slowed down operations and reduced overall user satisfaction.
We created a gamified digital office that streamlined portfolio management and automated key operational tasks. The platform’s new user-friendly interface made navigation simple, even for inexperienced users. To keep pace with changing market needs, we also implemented an adaptive design system, ensuring the platform stayed responsive and intuitive.
The collaborative approach resulted in a successful partnership and an outstanding final product.
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